The primary purpose of the demo is to close a deal. It typically involves a demonstration of core features and capabilities. What is a product demo?Ī product demo is a presentation of the value of your product or service to a current or prospective customer. Why is the demo such an important element in the B2B sales process? And what’s the impact of getting it right or wrong? Before we dive into the details, let’s first set a common ground and clarify the basics. When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don't).” A great demo lets your prospects understand how your solution truly solves their pain points and enables them to become more successful in their job.Īs Geoffrey James says, “There is almost nothing more powerful than a great product demonstration. In essence, the demo often means the difference between closing a deal and losing a prospect. On the other hand, if done right, they can be very effective. Poorly executed demos significantly slow down close rates. Product demos are central to any software sales process. It’s a unique opportunity to demonstrate the value of your product to a prospective customer. It does not store any personal data.The product demo, or sales demo, is the most critical piece in the sales process of a B2B SaaS company. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". The cookie is used to store the user consent for the cookies in the category "Other. This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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